AI is over-hyped. It won’t be the holy grail for every type of product. However, it will be a game-changer for analytics & performance measurement products. — The user experience of these products has become too obsessed with data and forgotten that users most care about answers. AI will transform this by giving analytics & performance measurement products the ability to support users with business decisions in language that is precise & contextual.

If we want to be treated as strategic advisors we need to become more effective allies. We need to make it easy to act on our deliverables. — Most research deliverables are condemned to be forgotten and not implemented. When you present your work you’ll hear stakeholders responding “how interesting” and “this is helpful”… then nothing happens. Unfortunately it’s because researchers are set up to fail:

2022 was a weird one. They’re the best because that’s when you see change happen in real-time and can imagine where the future is headed. Here are ten lessons from our work researching & solving product problems for many of world’s the largest corporations. …

Mobile apps are the roadmap to a potentially long journey for Web3 to overcome its UX challenges. 15 years ago Apple launched the iPhone, marking the biggest technological leap forward that most of us remember. …

The 2020’s have been like riding a rollercoaster blindfolded. For every exhilarating moment, there are more moments where you’re just desperate to get off the ride. It’s made it hard to plan or even make sense of what direction to go in. …

Everyone is a fan of something. Fandom is a personal expression of moments, connections, and sensations. Fandom is one of the most powerful forces on earth. It connects the now to the past. We feel willing to do anything to get back to that perfect sensation. …

Tomorrow morning Airbnb will go public on the NASDAQ exchange and it is a critical moment for the future of travel. In a year where hundreds of millions globally are out of work across the tourism industry, you’d have to be crazy to invest in a double-sided marketplace that has…

This article is part of a series profiling innovative organisations from various industries. Find all of the articles here: Becoming an Adaptive & Resilient Organization: 3 Things We Learned During COVID-19. This series is part of PH1 Research’s mandate to provide business leaders with free resources to improve their customer…

This article is part of a series profiling innovative organisations from various industries. Find all of the articles here: Becoming an Adaptive & Resilient Organization: 3 Things We Learned During COVID-19. This series is part of PH1 Research’s mandate to provide business leaders with free resources to improve their customer…